so, what’s the secret?
We love books and spreading the joy of reading. Who doesn’t love a little bit of magic in a brown paper package? One of our favourite things to do is choose the perfect book for someone. Think of us as match-makers for your dream read.
At markets and in store, you’ll find a clue on each secret book, for a touch of mystery. We’re kind of obsessed with helping you find your new fave. Trust us, the book chooses you!
Secret Book Stuff began as a random act of kindness project in June 2017. Amy started wrapping her own personal book collection in recycled materials and leaving them around Newcastle, NSW, with handwritten notes attached.
In April 2018, Amy and Laura started selling secret books at local markets to raise money for organisations close to their heart - Camp Out, Newcastle Basket Brigade, Centre for Eco Learning in Bellingen and Share the Dignity, to name a few.
In 2019, we partnered with Books 4 Outback and started driving out to remote and disadvantaged communities in NSW to deliver books to kids and schools with limited resources. All our online and market sales supported these volunteer trips.
As of May 2019, we now have our very own bookshop in Newcastle! It’s located at the old Newcastle Station building and 100% of our profits made in store support these trips to rural communities.
For every secret book sold, we donate one to Books 4 Outback, and take the book for a ride on the road.
OUR BLEEDING HEARTS
Here’s what Secret Book Stuff is all about…
The smile of a stranger can go a long way to brightening someone's day, and so can some well-chosen words. Who doesn't love a random compliment, a spontaneous letter in the mail, a secret book placed on their doorstep?
We give books new life with a personalized, eco gift-giving service that spreads the love of literature. It’s scientifically proven that reading makes you a better person. Books for the win.
Loving the planet
We are committed to preserving the beauty of this planet as a plastic-free business. We only use 100% recyclable and recycled materials, like our biodegradable hemp twine from Buy Eco Green, which you can pop straight in the compost or garden. Please respect our commitment and recycle your gift responsibly. (Except the book! If it's not barking up your tree, pay it forward and pass your gift to someone who needs a little love.)
Loving each other
Research shows that being kind to others minimizes stress. So by sending a secret book to a friend, it's safe to say you'll be feeling pretty great about life. You’re creating a ripple effect… we pay it forward by donating a Secret Book gift to someone in need, through one of our charity partnerships.